PROJECT GENERAL INFORMATION
Name: AVECCI Mobilya
Location: City center, Isfahan, Iran
Architecture Firm: IMA Design Group
Architects in Charge: Amin Ghasemi, Sepideh Sanaie
Site Area: 150 sqm
Built Area: 150 sqm
Type: Interior Design
Supervisior: IMA Design Group
Constrcution (Parametric Form): PAAD Architecture Studio | Masoud Makaremi, Mohammad Makaremi
3D: Sepideh Sanaie, Bahador Fallahiyan
Graphic: Sepideh Sanaie, Bahador Fallahiyan,Soleil Sadeghbarati
Client: Hassan Safaloo
Photographer: Alireza Hosseinzadeh
Awards: Honarable Mention in 7th Interior design competition held by Architecture & Construction Magazine, 2013
Line, motion, space, light and color have coalesced to provide a lasting impression in mind. The taskmaster wanted no space to be occupied and even seem more vast, in the modern complex of "City Center" in Isfahan.
We followed three goals:
- To provide a unique space that co-connected three spaces into a single space.
- To provide an intertwined crust, with a fabric concept, started from one side and extended 15 meters Throughout the store and spread the store in Length, width, and height.
- As we needed the space to seem wider for the furniture, we installed mirror panels on both sides.These mirrors also completed comfort and fluency of the fabric superstructure, with its smooth motion.
As this space was considered for the furniture, it should provide both comfort and convenience.Smoothness and fluency formed from an edge and passed diagonally to the other side. This dominant structure, with its extended white color, on a black background as an antithetical composition, and enriched in side mirrors. Parametricism is known as an stylish aim, with unfertilized potentials of methodological formations, and rectifying criteria.
Accumulation plan or distinct formed repertoire can also be noted. It can be said that today's design, is not only a plan that is only understandable in most of the determining research programs. That is true that aesthetic appearance has an important role, both in design and architecture. It should be noted that architecture cannot be reduced neither to a "whole” nor to its dictating styles.