Description

Shila chain restaurant  was establish 2001 and they had started  from sell special hotdog until now. According to their goals, they decided to change the old interior design for their all branch because they need a new interior design to show new their approach for new customers and young customers.one of important things is hotdog… because this food isn’t traditional food for Iranian people and this restaurant want to show a new lifestyle to eat Hot dog… But That new interior design and new lifestyle must have according to Iranian’s culture.

Main approach:
According to branding principles “The most important factors for a brand are attention to human sense (Smell, taste, touch, hearing and vision)” and we decided to do this factors. And We divide our tasks between the Design team and client’s team. The client (Shila) attention to Smell and taste and we attention to  touch, hearing and vision. After searching for  their customers  we find the best way for our  problem in this project and that was an easy way: change in customer’s Behavioral habits (Using non-conventional materials such as cement, iron and metal mesh) . By that materials, We could make an exciting feel in this restaurant from original materials. We designed this project with an Exposed approach and use to metal, mesh metal, cement plaster and wood because these materials are original and they have good sense and them are reversible.one other  important thing in this concept was attention to Expandable of 1 square meters to 200 square meters. And we made an Expandable module.

Farsi

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