Description

The goal of the project was to achieve unity and simplicity within a complex context with incompatible elements. Laico is a brand containing multiple sub-brands with various products, hence, to design Laico central store, each group of products need its custom designed stands with specific dimensions. The current store was previously three separate residential apartments that merged in one large space. It is vast and hard to perceive; numerous columns, irregular layout, and illegibility of the space makes the user confused. Thus, the client asked to create an arranged interior that could easily be navigated.

A panoptic space with ordered zoning and enough transparency proposed to satisfy all the differences. The design strategy by applying a circular arrangement was to create a modular flexible pattern through the layout. The stands, the lighting system, and generally the entire project was affected by the modular design decision. The construction process became simpler and less time-consuming.

Centralizing
A vivid white spot in the center, the convergent floor patterns together with the compatible ceiling pattern attracts the user into the project. At the center, because of the stands gradual height decrease, the user will observe each product’s section and finds the desired product shortly afterward.

Colors
In order to obtain simplicity and legibility, the decision was to add three colors of white, yellow, and grey to the layout. The grey color covers the intact parts of the project i.e. the ceiling, columns, and walls while the white color is chosen for the stands and epoxy floor lines. The yellow color was applied to highlight the special products section and the café and gallery in the gray context.

Gallery
To persuade user to spend more time in the showroom, a café-gallery function assigned to a part of the project. The artworks including the Laico textiles hanged on the walls and the empty frames for users to enjoy while sitting in the café.

Farsi

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