Description

Caterpillar Inc. is the world’s leading manufacturer of mining and construction equipment. Using its recognized CAT brand, the company also markets a wide range of heavy duty and safety footwear and accessories. Signifiers that can be associated with the company’s identity and products were used to design Caterpillar Shoe Shop at Megamall Commercial Center.

Following the worldwide design of the Caterpillar stores, the ceiling’s structural and mechanical elements are exposed to create an industrial impression. To further emphasize the industrial spirit, exposed U-Channel profiles were used to hold the shelves on the walls. The use of yellow, grey and black colors reflect Caterpillar’s organizational color code. Such materials as perforated sheet metal and raw wood, as well as forms that are associated with mechanical elements like gearwheels were used to construct the interior of the shop.

Farsi

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