PROJECT GENERAL INFORMATION
Name: Caterpillar Shoe Shop
Location: MegaMall Commercial Centre, Ekbatan, Tehran, Iran
Architects in Charge: Somayeh Nayebabbas, Nazanin Afshar, Parisa BaratiPour
Design Team: Mina Davoodabadi, Maryam Davoodabadi
Built Area: 100 sqm
Type: Commercial, Interior Design
Executive Firm: Boland Asemaneh Firm
3D renders: Maryam Davoodabadi
Client: Shahram Mehdizadeh
Caterpillar Inc. is the world’s leading manufacturer of mining and construction equipment. Using its recognized CAT brand, the company also markets a wide range of heavy duty and safety footwear and accessories. Signifiers that can be associated with the company’s identity and products were used to design Caterpillar Shoe Shop at Megamal Commercial Center.
Following the worldwide design of the Caterpillar stores, the ceiling’s structural and mechanical elements are exposed to create an industrial impression. To further emphasize the industrial spirit, exposed U-Channel profiles were used to hold the shelves on the walls. The use of yellow, grey and black colors reflect Caterpillar’s organizational color code. Such materials as perforated sheet metal and raw wood, as well as forms that are associated with mechanical elements like gearwheels were used to construct the interior of the shop.