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Caterpillar Shoe Shop

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PROJECT GENERAL INFORMATION

 

Name: Caterpillar Shoe Shop

Location: MegaMall Commercial Centre, Ekbatan, Tehran, Iran

Architecture Firm: Concept Architect Firm []

Architects in Charge: Somayeh Nayebabbas, Nazanin Afshar, Parisa BaratiPour

Design Team: Mina Davoodabadi, Maryam Davoodabadi

Date: 2012

Built Area: 100 sqm

Type: Commercial, Interior Design

Executive Firm: Boland Asemaneh Firm

3D renders: Maryam Davoodabadi 

Client: Shahram Mehdizadeh

Photographer: Atronoush Bashang

Award: Special Mention in the 5th Iranian Interior Architecture Award, in the category of public Buildings, 2012

 

 

Caterpillar Inc. is the world’s leading manufacturer of mining and construction equipment. Using its recognized CAT brand, the company also markets a wide range of heavy duty and safety footwear and accessories. Signifiers that can be associated with the company’s identity and products were used to design Caterpillar Shoe Shop at Megamal Commercial Center.

Following the worldwide design of the Caterpillar stores, the ceiling’s structural and mechanical elements are exposed to create an industrial impression. To further emphasize the industrial spirit, exposed U-Channel profiles were used to hold the shelves on the walls. The use of yellow, grey and black colors reflect Caterpillar’s organizational color code. Such materials as perforated sheet metal and raw wood, as well as forms that are associated with mechanical elements like gearwheels were used to construct the interior of the shop.

 

 

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