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J.S Bridal Maison

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PROJECT GENERAL INFORMATION

 

Name: J.S Bridal Maison

Location: Pars Hotel, Mashhad, Iran

Architecture Firm: N.A.M

Architect in Charge: Arash Heidarian, Fahimeh Montaseri

Design Team: Behzad Hassanzadeh, Mona Zamani, Katayoun Youssefi

Date: 2012

Built Area: 48 sqm

Type: Commercial

Electrical engineerKazem Nezami

Construction Company: N.A.M

Executive Manager: Fahimeh Montaseri

Executive Team: Alireza Salari, Samaneh Ghazizadeh, Ali Gholamzadegan

3D renders: Ali Youssefzadeh, Ali-Asghar Yaghoubian Morteza Motahari

Graphic: Behzad Hassanzadeh

Main Materials: Strings of cotton rope, Laminate

Client: Javad Shadkam

Photographers: Mohammad Keshvari, Arash Heidarian

Awards: 2nd place in the first Asia Architecture Award, Category of interior design, Hold by 2A magazine, (2AAA),Turkey - 2015

 

J.S Bridal Maison

The design of J.S. Bridal Maison avoids diversity of materials and elements in order to form a unified whole as well as a distinct mode of representation. The room is nothing more than a box, with a material that covers the whole interior to orient all the attention to the mannequins, while the ceiling, mediating between art installation and architectural project, adds an aesthetic aspect to the space.

The ceiling with its smooth and wavy form is the main element alluding to the function and identity of the space. Made of 18,400 strings of inexpensive rope, this string sculpture alsogives a particular quality to the light that is dispersed through the space.A diagonal break organizes the space, directs the movement from the access door and defines a path for exhibiting themannequins.This break which continues through the floor, wall and ceiling together with the form of an existing column and the ceiling, make a symbolic representation of a tree with an adjacent river.Scenes of lovers in Persian poetry, often visualized by abstractions of fields, trees and streams, have been inspirational to the symbolic gesture of the project.

 

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Read 2106 times Last modified on Tuesday, 15 November 2016 21:31