PROJECT GENERAL INFORMATION
Name: Zeeen II Showroom
Location: Moghadas Ardebili St. Palladium Mall, Tehran, Iran
Architecture Firm: Persian Garden Studio [→]
Architect in charge: Mahsa Majidi
Design Associates: Mahsa Majidi, Anousheh Ahmadi, Pantea Parhami
Built Area: 300 sqm
Type: Interior Design
Mechanical: Palladium Mechanical Installation
Electrical: Mohsen Tahayori
Executive Manager: Persian Garden Studio
Supervisor: Persian Garden Studio
Construction:Persian Garden Studio
Photographer: Keivan Behbahani
Client: Zeen shop, Arash Heidarian
The project consists of design and construction of a 300 sqm commercial unit in Palladium shopping center located at Zaferniyeh St. This commercial unit is home to a brand focusing on Iranian arts and crafts as their showroom. The project, because of being located in a new building, did not require any structural of mechanical renovation.
Everything started from the story of carpets and carpet weaving and the fact that we, as Iranians, have a very limited knowledge of the process of carpet weaving. Therefore we decided to record a visual memory of this process in the mind of visitors. The client had product of many different scales for showcasing in this store, but we were able to categories these products in two groups of carpets and arts and crafts.
At first, the plan layout was designed according the client needs. Everything was costume designed, from the fitting room area to the jewelry stand and the pallets for showcasing the carpets. A carpet weaving pole was then built in the center of the store and from there everything was inspired by the basic element of carpet weaving. One carpet was completely woven in the store and the strings were then circulated in the showroom creating a path of circulation for visitors. In this path all the different techniques of carpet weaving is shown.
In the process of construction, in week 6, we have noticed the process and the journey in this project is a lot more interesting than the final result. Therefore we decided to record this process in different stages. Three techniques were recorded in the process and with the use of 3D scanner it was then printed and sculpted 5 to 6 time larger in scale. These sculptures, showing the hand of the weavers, were then hanged from the ceiling, showing the importance and high value of the weavers in the carpet industry.